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Competitor tracking runs automatically once per day and builds a table of your direct and indirect competitors, including your own company for benchmarking. There’s nothing to set up, every workspace with a website URL is tracked.

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How it works

Every day, BeyondNoise researches your workspace’s website and finds:
  • Direct competitors - companies offering the same product to the same audience.
  • Indirect competitors - companies with a different product that fully or partly solves the same problem.
For each company, the run collects:
  • Name and website
  • A short description
  • How they overlap with you
  • Employee count
  • Funding stage
  • HQ location
  • Monthly website visits
Your brand context is included in every run, so results reflect your business perspective.

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Data sources

Each competitor run combines web search with premium data partners via Exa:
  • Fiber.ai - B2B database of companies and people. Powers employee count and funding stage.
  • Similarweb - Digital market intelligence covering estimated traffic and engagement of millions of websites. Powers monthly visits and audience-overlapping sites.
  • Affiliate.com - Searchable index of product catalogs across merchants and affiliate networks, with live pricing. Powers product and pricing comparison.

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Requirements

Competitor tracking needs a website URL for your workspace. Set it under Settings → Website. Workspaces without a website URL are skipped.

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Viewing competitors

Open Competitors in your workspace sidebar. The table shows the latest run within the current month, with a badge showing how many hours ago the data was collected.
  • Sort any column by clicking its header.
  • Click a row to open the detail panel with the full profile for that company.
  • Click a company’s name or website to visit their site directly.